The Indian e-commerce topography is all set to change, with Reliance chairman Mukesh Ambani announcing plans to take on Flipkart and Amazon and even exceed them in a few years.
Weekend in Gujarat, Reliance Chairman Mukesh Ambani made an announcement that put to rest the speculation around when the group would step into one of the most violently fought lawn in India. The idea is straightforward: to combine the offline retail network of Reliance Retail and the online reach of Reliance Jio to 12 lakh retailers to start with (and that's just in Gujarat).
One media outline said that operations would be inaugurated in April-May of this year.
The number of customer touch-points is now huge: Jio has 280 million subscribers even Reliance Retail reputedly has over 10,000 points of sale. In inclusion, the company reputedly plans to use the lakhs of shops that sell Jio connections to satisfy orders in small towns.
If the Reliance Chairman's plans are to be trusted, this will not be the middle-of-the-road e-commerce. Before now in the year, Ambani had indicated plans of using "augmented reality, holographic technology, and VR devices", creating what he outlines as a "personalized attention shopping experience".
The animated display behind him called it a "commerce platform to create distribute profitability".